Our Story
Discover our story, ethos, and approach to crafting contemporary digital textures.
Who We Are
Superellipse 3D is a digital design studio dedicated to creating high-quality textures and materials tailored specifically for visualization professionals, architects, and designers.
With expert knowledge of contemporary aesthetics and practical visualization workflows, our digital materials balance precise realism, refined design, and seamless integration into professional pipelines.
From Industrial Design to Digital Craft
Superellipse was founded by an industrial designer whose career spans flagship smartphone design at Samsung and global collaborations with leading CMF (Color, Material, Finish) studios.
Driven by a passion for product visualisation and a desire to bridge communication between physical and digital design, our founder saw digital textures as a way to convey the intricate narratives, emotions, and nuances inherent in physical design. Superellipse emerged as an ode to this craft—creating refined CGI tools and textures capable of authentically translating real-world material sensibilities into digital storytelling.
Today, this ethos remains central to everything we make, empowering designers to communicate their vision with greater emotional depth, precision, and realism.
Our Philosophy
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Design-Led Excellence
Intentionally designed textures, crafted to inspire creativity and meet the high standards of contemporary design.
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Realism & Storytelling
Richly detailed digital materials delivering authentic realism, able to enhance the depth and narrative power of your visuals.
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Workflow Enhancement
Clear PBR maps, organized and intuitive CMF-based filtering, and structured naming conventions to seamlessly integrate and streamline your workflow.
What Makes Us Different
We unite thoughtful digital craftsmanship with real-world design thinking. Leveraging extensive experience in architecture, visualization, and CMF processes, we translate physical materials clearly and precisely into the digital world—ensuring every asset meets today's sophisticated professional standards.
It’s this combined dedication to visual authenticity and methodological rigor that defines the Superellipse difference.
Looking Forward
As fellow artists and designers, your creative ambitions drive what we build today and inspire the materials we design tomorrow. We are proud to support your creative journey and excited to see what you create.
Get in Touch
We're always happy to chat about materials, projects, or collaborations. Drop us a message—we'd love to hear from you!
Explore our Creations
Discover design-led textures and materials crafted specifically for professional visualization and contemporary digital art.