Our Story
Discover our story, ethos, and approach to crafting contemporary digital textures.
Who We Are
Superellipse 3D is a digital design studio dedicated to creating high-quality textures and materials tailored specifically for visualization professionals, architects, and designers.
With expert knowledge of contemporary aesthetics and practical visualization workflows, our digital materials balance precise realism, refined design, and seamless integration into professional pipelines.
Our Philosophy
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Design-led authenticity
Every texture starts from a real material reference. Something with a specific hand, weight, and context. The goal is never generic realism. It's a material that reads correctly and feels considered.
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Realism that serves the story
Artistic detail down to every detail. The materials here are built to hold up in close-up renders, communicate surface quality clearly, and give your visuals the depth they need to land.
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Workflow first
Clean PBR maps, CMF-based filtering, and import plugins that wire the full material graph automatically. The assets are designed to work harmoniously across scenes of all scales and compositions.
From Industrial Design to Digital Craft
A decade of industrial design leaves you thinking about materials differently.
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Not just how they look but why they communicate what they do. Why a brushed aluminium finish reads as premium on one product and falls flat on another. How a PVD coating hue shifts under differing light temperatures. Which surface treatments at Milan Design Week are inspiring the industry. What thoughtful nuance makes one CMF palette feel aspirational and another feel uninspired.
Superellipse is built on a decade spent inside that world. Working at a world leading technology company and with creative design studios globally, where surface finish is a core part of design execution. Along that same journey, 3D visualisation as a natural extension of design thinking and storytelling. Using renders to communicate and persuade through material decisions intrinsic to the design, artistically considered and true to the real thing. Design intent, communicated as the designer intends.
Superellipse is where these two things became one. A library built by someone who understands why materials look and act the way they do, and how to make them communicate the same characteristics digitally in a render.
Brushed metal with correct anisotropy angle, not just a surface pattern. Colour palettes that feel considered rather than arbitrary. Finishes that carry the same character as their physical counterparts.
Looking Forward
As fellow artists and designers, your creative ambitions drive what we build today and inspire the materials we design tomorrow. We are proud to support your creative journey and excited to see what you create.
Get in Touch
We're always happy to chat about materials, projects, or collaborations. Drop us a message—we'd love to hear from you!
Explore our Creations
Discover design-led textures and materials crafted specifically for professional visualization and contemporary digital art.